Facebook Users “Like” New Loop Pizza Grill Shakes

JACKSONVILLE, Fla. (June 16, 2010) – The Loop Pizza Grill is adding two new, limited-time-only milkshakes to its menu this summer: Mint OREO and Reese’s Peanut Butter.

Loop patrons will be able to enjoy the hand-dipped shakes as soon as next week and lasting all summer long until September 10.

The flavors were chosen after The Loop hosted its Milkshake Challenge on Facebook, where more than 3,500 Loop fans were given the opportunity to vote on their favorite shake ideas. Five fans came out with $25 Loop gift cards, and Reese’s Peanut Butter and Mint OREO received the most votes.

“Although we were intrigued by some of the more unique requests like Coconut Cream and Orange Creamsicle, Reese’s and Mint OREO were the winners in our Milkshake Challenge,” The Loop Marketing Director Cathy Manzon noted. “We consider this the ultimate ice cream social-using social networking to help give our customers what they really want. And in this case, it’s cookie and candy shakes.” 

The Loop’s popular milkshakes and malts blend premium ice cream and flavors into a perfectly sweet summertime treat. Other flavors include vanilla, chocolate, strawberry and OREO. They’re the perfect ending to a meal from the fire-grilled menu or after finishing off one of The Loop’s signature pizzas.

For more information on The Loop, visit http://www.looppizzagrill.com/, and to join The Loop on Facebook, visit http://www.facebook.com/TheLoopPizzaGrill.

About The Loop (http://www.looppizzagrill.com/):

The Loop Pizza Grill is a neighborhood fast-casual restaurant that offers the quality and atmosphere of a full-service dining establishment. As a pioneer of the fast-casual segment almost 30 years, The Loop Pizza Grill was one of the first restaurants to offer a variety of made-to-order fresh foods in an upscale environment. The Loop serves a variety of signature pizzas, burgers, salads, sandwiches and hand-dipped milkshakes. Open for lunch and dinner, the average sales volume per restaurant is $1.2 million, with guest checks averaging $10. Based in Jacksonville, Fla., The Loop Pizza Grill was founded by Mike and Terry Schneider in 1981 as a 60-seat restaurant. Today there are 17 locations in three states. For more information, visit http://www.looppizzagrill.com/.