Extreme Pizza Integrates Phoenix POS and Brygid Online Ordering to Automate 1,200 1,800 Web Orders Monthly Per Store

Extreme Pizza Integrates Phoenix POS and Brygid Online Ordering to Automate 1,200 – 1,800 Web Orders Monthly Per Store

FireFly Technologies announced today the successful integration of its Phoenix Point-of-Sale system with Brygid Restaurant Online at Extreme Pizza, a 34-store chain based in San Francisco, Calif.

Web orders from are now automatically sent to the Phoenix POS system and printed out at the makeline printer at the store closest to the customer. Previously, online orders were printed out on a fax machine and had to be manually entered into the Phoenix system.

“With 1,200 to 1,800 online orders a month per location, the Internet is an increasingly important component of our business,” says Todd Parent, president and CEO of Extreme Pizza. “The integration between Brygid Restaurants Online and our Phoenix system helps us service our online customers more quickly and, at the same time, saves significant labor dollars. Technology is making Extreme Pizza easier to run and, ultimately, more profitable.”

“Research shows that the ticket average for online orders is up to 15 percent higher* than phone orders,” says Duessa Holscher, marketing director at FireFly. “Combining the profit potential of the Web with the efficiency of a point-of-sale system such as Phoenix greatly enhances a business’s ability to compete in a crowded marketplace. FireFly’s partnership with Brygid Technologies gives our customers the tools to grow their business more strategically.”

Brygid Restaurants Online enables seamless communication between orders from Extreme Pizza’s Web site and the company’s Phoenix POS systems via an XML interface. Data encryption protects transmission of customer credit card data.

“The online ordering process is transparent for Extreme Pizza’s customers,” explains Christopher Bissonnette, business development manager at Brygid Technologies. “They don’t know—or have to care—that their order is going from through Brygid’s online ordering engine into the Phoenix POS system. Integrating Brygid Restaurants Online with the Phoenix POS system is a wonderful example of complementary technologies working together to help restaurant owners grow their business in a manageable way.”

Online orders, which previously took more than an hour to be delivered, can now be processed as quickly as a phone order. “It took the staff up to 15 minutes to find the time to manually enter in online orders,” says George Yudell, president of ConsultGY, an independent firm that assisted with the integration. “That delayed the delivery time of online orders. It’s much quicker now. The other day, I placed an order from Extreme Pizza’s Web site, and switched immediately over to Phoenix’s remote access feature to track the order. By the time I accessed the Phoenix system, my order had been printed and marked for delivery. It was that fast.”

About Brygid Technologies

At Brygid we dedicate our expertise to provide e-business solutions that are easy to use, and of the highest quality to help propel restaurants beyond traditional boundaries. Brygid offers the most reliable, comprehensive and quality Internet ordering service available in the market today. We have the experience, track record and the know-how combined with a truly unique online ordering system built from the ground up for the restaurant industry. Contact Brygid at 866-427-9443 or visit us online at

About FireFly Technologies

FireFly Technologies markets the Phoenix Point-of-Sale system, which is a full-featured delivery and table-service management solution. Contact FireFly at 866-678-6781 or

About Extreme Pizza

Extreme Pizza was founded in San Francisco in 1994. Over the past decade, the company has grown to become an award-winning pizza franchise business with 34 stores across the nation. Known for its innovative pizza combinations and its core philosophy: “extreme. not mainstream,” Extreme Pizza serves up only the freshest, most daring flavors with an energetic, upbeat attitude. Extreme Pizza is also an active participant in the communities in which it does business, contributing to local causes and schools and as a sponsor of youth sports. In 2007, Extreme Pizza was named the #2 Best Place to Work in the Bay Area by Extreme Pizza employees and the San Francisco Business Times. The company also earned the #54 spot on Inc. Magazine’s Inner City 100 list—a ranking of the nation’s fastest growing urban businesses— and the #381 spot on Entrepreneur Magazine’s Franchise 500 list. For more information, go to

About Consult GY

George Yudell is an established industry leader with a proven background in restaurant management and expansion. He started ConsultGY, a Restaurant Management Consulting firm, with the goal of supporting restaurateurs by improving management tools and techniques, and by using technology to promote better operations and analysis. Contact George at (415) 559-6420, or