Experts Say Calories Count for Little in the Eyes of Guests

According to Nation’s Restaurant News, “One year after New York City officials began requiring that chain restaurants display calories on menus, operators and nutrition experts alike say the data’s impact on ordering habits has been minimal.”

“Though consumers have supported calorie disclosure in restaurants and have claimed to make healthful eating decisions, restaurant receipts in New York tell a different story. With few exceptions, high-calorie items are as popular as ever, say operators from such grab-and-go outlets as Au Bon Pain and Jamba Juice and full-service chains like Applebee’s and The Capital Grille.”

“The news may serve as a crystal ball of sorts for operators elsewhere in the country who are pondering the possible effects of future menu-labeling initiatives in their own communities. Since New York City’s regulations went into effect last summer, a number of other states and municipalities have followed suit, and support for a nationwide menu-labeling standard negotiated between the restaurant industry and consumer advocates now is gaining traction in Washington,” the story said.