Leading Chain Doubles Down on Pepperoni With New LTOs

A new crust stuffed with pepperoni and cheese debuted at Papa John's this week along with a pepperoni-based side.

  • The Epic Pepperoni-Stuffed Crust Pizza and the Spicy Pepperoni Rolls are the latest limited-time items designed to keep customers coming back to Papa Johns.
  • Since the resignation of founder John Schnatter, the chain has upped its menu game, using LTOs to keep its offerings fresh.

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Papa Johns has developed two more limited-time offers, both of which go heavy on the pepperoni, as the brand continues to focus on menu innovation in an attempt to unseat rival Domino’s from its throne.

The chain knows pepperoni reigns supreme as the country’s No. 1 pizza topping and has rolled out a new variation on the stuffed-crust style: the Epic Pepperoni-Stuffed Crust Pizza. But the pepperoni party doesn’t stop there. Papa Johns doubled down on the pepperoni love by rolling out another new treat: Spicy Pepperoni Rolls.

For the Epic Pepperoni-Stuffed Crust, pepperoni and melty cheese are stuffed into the dough and baked into a seasoned crust. It’s finished with sauce, more cheese and more pepperoni.

The Spicy Pepperoni Rolls feature pizza sauce and pepperoni rolled up with jalapenos and creamy melty cheese on dough. Cut into eight rolls and baked, they’re served with Papa Johns’ Spicy Garlic sauce for dipping or drizzling.

Both new products are available exclusively for Papa Rewards loyalty members through Monday, April 25. The new items will be available through Sunday, July 10, and are priced at $13.99 and $5.49, respectively.

Scott Rodriguez, Papa Johns’ senior vice president of menu strategy and innovation, said stuffing pepperoni into the brand’s Epic Stuffed Crust makes for an “even better and more indulgent” product.

“Pepperoni is a classic pizza topping that our customers order time and time again, and the addition of Epic Pepperoni-Stuffed Crust Pizza and Spicy Pepperoni Rolls to our menu offers consumers more ways to savor their favorite topping, making Papa Johns the ultimate pepperoni destination,” Rodriguez said.

Since the resignation of Papa Johns’ founder John Schnatter, the chain has upped its menu game, using limited-time offers to pique customers’ interest and keep its offerings fresh. In December 2020, Papa Johns launched its original Epic Stuffed-Crust Pizza as an LTO. That was only the second variation of the brand’s original crust in 35 years, after the introduction of the Garlic Parmesan Crust in 2019. In December 2021, Papa Johns’ version of the classic New York-style pizza was offered through March 13. In October 2021, the chain unveiled a trio of new LTO pies featuring bacon as the starring ingredient.