EcoFish Reels in a Healthy Catch

Henry & Lisa’s Natural Seafood Makes Waves

(Dover, N.H…February 8, 2007) EcoFish, Inc., the revolutionary company that has been sourcing only the healthiest, highest quality environmentally friendly seafood since 1999, now delves deeper into the retail market with the launch of Henry & Lisa’s Natural Seafood. The new brand will debut at Natural Products Expo West in Anaheim, Calif., taking place Friday, March 9, to Sunday, March 11, 2007, when founders Henry and Lisa Lovejoy will showcase their Canned Solid White Albacore Tuna, Canned Wild Alaskan Pink Salmon, Frozen Organic Shrimp, Celebrity Chef Entrée line of frozen gourmet entrées and Grab ‘n Go individually packaged cuts of premium seafood.

“We are launching this retail product line into the mass market to further our commitment to provide as many consumers as possible with easy-to-prepare, affordable and sustainable seafood options,” says Henry Lovejoy. “Our customers can maximize the health benefits of seafood with confidence and a clean conscience.”

As pioneers of the natural and sustainable seafood retail category, Henry and Lisa travel the globe in search of family fishermen to partner with, learn from and support. The seafood they choose contains no added chemicals, hormones or antibiotics and is naturally low in saturated fat and high in omega-3 fatty acids. Moreover, all of Henry & Lisa’s Natural Seafood products are tested and marked with the easy-to-read Seafood Safe label (www.seafoodsafe.com), which demystifies concerns over mercury and PCB levels by offering clear safety recommendations for consumption.

On March 9 at Expo West, from 2:45 – 4:00 p.m., Henry has been invited to share his expertise as part of a panel discussion entitled “Organic Issues Forum: Hot Topics,” which will address the hottest current issues in the dynamic and ever-changing organic marketplace. Named one of the 50 fastest growing trade shows in the country by TradeShow Weekly, Expo West attracted more than 43,000 industry members last year. This March, Henry and Lisa will debut their new line among 2,700 other natural product vendors. Visit www.expowest.com for more information.

“I’m confident that the way we prioritize health and sustainability will set us apart from the pack,” says Lisa Lovejoy. “Henry and I take great pride in delivering a delicious, quality product that is harvested and labeled responsibly to preserve the wellbeing of the environment and our customers.”

Henry & Lisa’s Natural Seafood is available at Earth Fare (Ga., N.C., S.C., Tenn.); Farm Fresh (N.C., Va.); Giant Food Stores (Penn.); Martin’s Food Markets (Md., Penn., Va., W. Va.); QFC (Pacific Northwest); Tops (N.Y., Penn.) and Ukrops (Va.). Henry & Lisa’s Natural Seafood can also be found nationwide at Super Target, Whole Foods Market, Wild Oats and hundreds of independent and natural/gourmet stores. Visit www.ecofish.com for more information.

About Henry & Lisa’s Natural Seafood
With a deep-rooted passion for seafood and for preserving valuable natural resources, Henry and Lisa Lovejoy help consumers nurture their health and the environment with their Henry & Lisa’s Natural Seafood brand. Sourcing the highest quality seafood they can find, the Lovejoys are commited to selling easy-to-prepare products that are full of heart-healthy nutrients and free of chemicals, hormones and antibiotics. In an age of overfishing and health risks associated with seafood, Henry & Lisa’s Natural Seafood, marked with the Seafood Safe label, offers consumers an easy solution to a fragile problem by taking the guesswork out of enjoying all that our oceans have to offer. Visit www.ecofish.com to find out more.