Eating Solo Is No Longer So-So

DiGiorno For One Pizza and California Pizza Kitchen For One Pizza Deliver Delicious Oven-Baked Taste in a Personal-Size Pizza That is Ready in Minutes

GLENVIEW, Ill. (May 12, 2008) –Thanks to errands, endless to-do lists and work schedules, people are more likely to eat alone than with friends and family. A recent survey revealed that nearly three out of four Americans (73 percent) occasionally dine solo.1 And while many enjoy the time spent eating by themselves, they’re less impressed with the food they eat.

Thanks to new DiGiorno For One pizzas and California Pizza Kitchen For One pizzas, consumers now have a reason to look forward to eating alone. With delectable toppings, luscious cheeses and a variety of crusts, new For One pizzas deliver the fresh-baked taste and quality ingredients of DiGiorno pizzasand California Pizza Kitchen pizzas in convenient single-serve portions that are ready in minutes. 

“With new For One pizzas, we wanted to bring the great taste of DiGiorno and California Pizza Kitchen pizzas to a quick, single-serve meal option,” said Brigette Wolf, Brand Manager, For One pizza. “Now consumers don’t have to compromise on a quality meal when dining solo.”

Enjoy Time – And Pizza – All for Yourself
When juggling busy schedules, people often look forward to escaping the daily grind and stealing some quiet time alone. In fact, nearly 70 percent say that after a busy week, they’d rather spend a quiet night home alone than a night out on the town with friends.1 Additionally, two-thirds of Americans say they’d prefer to relax by eating dinner in their pajamas on the couch than head out to a fancy meal at a restaurant. 1 But the food they eat alone is often disappointing. In fact, nearly half (48 percent) of Americans who cook for themselves say their meals are boring or mediocre at best.1

For those flying solo or opting for a relaxing night in, DiGiorno For One pizzas and California Pizza Kitchen For One pizzas provide great at-home options to enhance the meal experience. New microwavable For One pizzas are ready to eat in just three to five minutes. They are available in a variety of toppings to suit many individual tastes, so people can enjoy their favorite pizza all to themselves. In fact, they’re so quick and delicious that consumers won’t have to wait and won’t want to share!

Eat Alone for a Reason
DiGiorno For One pizza has crust that’s perfectly crispy on the outside and tender on the inside, and loaded with many of DiGiornopizza’s most popular toppings, but in a personal serving just for one, including:

  • DiGiorno For One Traditional Crust – in Pepperoni, Supreme and Four Cheese varieties
  • DiGiorno For One Thin Crispy Crust – in Pepperoni, Supreme and Chicken/Vegetable varieties
  • DiGiorno For One Garlic Bread Crust – in Pepperoni, Supreme and Spinach & Tomato varieties

California Pizza Kitchen For One pizza is available in four unexpected, bold flavor combinations, including:

  • California Pizza Kitchen For One – in BBQ Recipe Chicken and Four Cheese varieties
  • California Pizza Kitchen For One Crispy Thin Crust – in Sicilian Recipe and Margherita varieties

Beginning in April, DiGiorno For One pizzas and California Pizza Kitchen For One pizzas are available nationwide with a suggested retail price of $2.99 and $3.29, respectively.

For more information on the entire line of DiGiorno and California Pizza Kitchen products, visit www.kraftfoods.com.

About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the world’s largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard & Poor’s 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index. For more information, visit the company’s web site at www.kraft.com.