Eagle Boys Pizza releases long-term growth strategy

By 2010, Eagle Boys Pizza plans to have a network of over 400 stores, thanks to a new strategy that will see them open 200 outlets in the next three years.

Managing Director Todd Clayton says the plans is ambitious, but the company has outlined yearly growth objectives, and has consolidated its direction since the company’s buy-in.

“We believe we can take the top spot in the pizza market and we have spent considerable time assessing the competition and adjusting our brand and products to reach that goal,” says Clayton.

Eagle Boys recorded an increase of total network sales of 9.4 percent during the 2006/07 financial year compared to the previous year, and same sales store growth increased by 6.4 percent.

“In 2007-08 same store sales growth YTD is already tracking 11.7 percent ahead of last year, and total network sales have grown by a massive 20.7 percent,” says Clayton.

Since the first Eagle Boys Pizza store opened in 1987 the company has grown to more than 200 stores, employing over 4,000 people.

Clayton took over the role of Managing Director in March 2007 after three years with the company as General Manager – Retail.