Donatos Tosses Staffers Into New Ad Campaign

According to Columbus Business First, “Donatos Pizzeria LLC is letting its employees do the talking in its latest advertising campaign.”

“The Columbus-based chain on Monday unveiled details of new “The Difference is Delicious” television ads featuring 15 employees culled from casting calls in Columbus, Cincinnati and Dayton. In the spots, the company said, workers talk up the process behind the 47-year-old company’s pizza. Donatos President Jane Grote Abell in a release said the campaign focuses on the quality of the product. ‘We’re never going to be the least expensive pizza chain, but that’s OK, because our customers come to us expecting great-tasting pizza, and that’s what we deliver to them,’ Abell said. The campaign was designed by Donatos’ agency, Columbus-based Engauge.”

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