Donatos Pizza will celebrate its 60th anniversary next month with nine straight weeks of free food for its loyal Donatos Rewards program members.

Starting on May 1, members will receive weekly free menu items—called Freewards—at participating traditional restaurants for nine consecutive weeks. Each offer can be redeemed one time during the week that it’s offered.

“We can’t wait for our customers to experience Freewards,” said Jodie Conrad, chief marketing officer for Donatos. “With our name derived from Latin meaning ‘to give a good thing’ and our promise being ‘to serve the best pizza and make your day a little better,’ Freewards is a great way for us to thank our customers and include them in our 60th anniversary celebration.”

Related: Jane Grote Abell puts the Golden Rule into action at Donatos

Donatos launched the Rewards program in 2018 to help members earn points redeemable for discounted or free menu items. To take advantage of all nine weeks of Freewards, Donatos Rewards members are encouraged to sign into their account to update their contact information. Customers who are not currently Rewards members can join Donatos Rewards today by going to www.donatos.com/freewards.

Jim Grote opened the first Donatos location in Columbus, Ohio, on May 31, 1963. With 455 locations in 27 states, Donatos and its franchise partners operate 173 traditional restaurants in Ohio, Indiana, Kentucky, West Virginia, Virginia, South Carolina, Alabama, Tennessee, Georgia, Pennsylvania, and Florida. Donatos’ products are also served in 282 non-traditional locations (273 locations within Red Robin Gourmet Burger stores and nine sports and entertainment venues).

Marketing