When the world’s No. 1 pizza chain unveils a long-awaited new specialty pie, it’s done in lavish style. Take, for example, the Parmesan Stuffed Crust, now available in Domino’s stores across the U.S.
For starters, it’s accompanied by a marketing campaign and sweepstakes giveaway campaign called Cheat Receipts. Domino’s has also declared March 3-9 as National Stuffed Crust Week.
“One of the most common questions we’re asked is, ‘When will you launch stuffed crust?’” said Kate Trumbull, Domino’s executive vice president-chief marketing officer. “We’re excited to announce that our first-ever stuffed crust is finally here, and we promise, it is worth the wait. We think the best stuffed crust was saved for last.”
According to the company, Domino’s Parmesan Stuffed Crust boasts “premium buttery-flavored dough, stuffed with melty cheese made with 100% real mozzarella, and topped with Domino’s garlic seasoning and a sprinkle of Parmesan.”
Cheat Receipts, meanwhile, is a sweepstakes that gives away free Parmesan Stuffed Crust pizza to anyone who has ordered stuffed crust pizza elsewhere in the past, Trumbull added. “We want customers to try it for themselves and put our new crust to the test!”
For years, customers have had to go elsewhere to fulfill their stuffed crust cravings. To make it up to them, Domino’s is giving away $250,000 worth of free Parmesan Stuffed Crust pizzas through Cheat Receipts.
Prior to March 3, customers can simply visit dominoscheatreceipts.com and upload a photo of a receipt showing they ordered a stuffed crust pie elsewhere. Winners who meet the criteria will be entered into a drawing to be randomly selected to receive a code for a free Domino’s Parmesan Stuffed Crust Pizza via email. Weekly drawings will take place on March 10, 17 and 24.
Even though it’s late to the stuffed-crust party, Domino’s declaration of National Stuffed Crust Week means customers can try a one-topping Parmesan Stuffed Crust Pizza for $9.99 each for carryout only throughout this week and beyond.
