According to AdAge.com, “Domino’s Pizza, a company whose slogan was once “Get the door, it’s Domino’s,” is launching a national campaign focusing on something quite different: carry-out.”

“The company today launches an extended promotion dubbed the Early Week Pick-Me-Up Deal, offering a large three-topping pizza for $7.99 — carry-out only. The deal will be valid Monday through Wednesday each week, and will “definitely go on for more than a month,” Domino’s chief marketing officer, Russell Weiner, told Ad Age. He added that the promotion could run longer, depending on the success of it, but the ads will only air Monday through Wednesday of each week. ”

“The campaign will feature a TV spot that will run on broadcast and cable networks, as well as radio spots and local marketing. Mr. Weiner said the TV spot, created by Domino’s agency CP&B, is a continuation of the message that has been a common thread through much of the company’s advertising over the past year and a half: transparency. It features Domino’s Pizza President-CEO J. Patrick Doyle and Domino’s franchisee Scott Boyle at odds over the discounted pricing of the deal.”