The Michael Jordan of pizza chains will be shooting from the half-court as March Madness starts this week. Domino’s, the world’s largest pizza company, is celebrating college basketball’s biggest month by offering customers 50% off all menu-priced pizzas ordered online from March 18 through March 24.

“Domino’s is making an assist to customers for a slam dunk of a deal,” Christopher Thomas-Moore, Domino’s senior vice president and chief digital officer, said in a statement. “What’s better than enjoying delicious pizza while cheering on your favorite team? Enjoying delicious pizza when it’s half off!”

The 50% off deal is available on menu-priced pizzas ordered through Domino’s online ordering channels, including the chain’s website and mobile app.

Domino’s reports selling more than 3 million pizzas during the men’s 2023 national semifinals and championship game nights combined—enough to give more than 45 pizzas to each person attending the final game in Arizona this year.

During the 2023 men’s and women’s college basketball tournaments, the brand says it produced enough dough to match the weight of more than 22 million basketballs.

Marketing, Domino's