Domino’s Sees ‘Fragile’ Consumer In 2010 But Some Hope

According to the Wall Street Journal, “Domino’s Pizza Inc. (DPZ) sees the consumer standing on shaky ground in 2010, though sees some hope for a slow recovery.”

“‘We’re operating in a pretty fragile consumer environment that’s going to continue throughout the year,’ Domino’s Chairman and Chief Executive David Brandon said Wednesday at an investor update meeting. The pizza-delivery chain expects that a beefier advertising budget and a host of new products, including revamped pizza recipe, can help increase the number of sales it makes while the average.”