According to Nation’s Restaurant News, ” Domino’s Pizza said Wednesday it has signed a multiyear deal to be the official pizza of the NCAA, just in time for March Madness, the annual college basketball tournament that is a sales and marketing boon for many restaurant.”
“The NCAA partnership is Domino’s first national-sports sponsorship since 2007, when it was the official pizza of NASCAR. The deal also marks the pizza company’s first national college sports sponsorship, which comes at a time when two major professional leagues, the National Football League and the National Basketball Association, potentially are headed for lockouts and shortened or canceled seasons. ‘We are very proud to be the ‘Official Pizza of the NCAA’ and look forward to a terrific opportunity to connect our brand with national and local platforms showcasing our country’s finest student athletes,’ said chief marketing officer Russell Weiner. ‘Hard work, commitment to winning and an emphasis on team achievement are all attributes Domino’s and the NCAA have in common, and we are excited to bring these traits to life through this partnership.’”
“Domino’s also will be the official sponsor of the Frozen Four college hockey championship and College World Series in collegiate baseball and softball, in addition to March Madness, which tips off March 15.”
Read more: http://nrn.com/article/domino%E2%80%99s-ready-play-ball#ixzz1GD8zhSNr
