For independent pizzerias facing ever-stiffer competition from the country’s No. 1 pizza chain, there is no relief in sight.
Domino’s is once again touting its “Best Deal Ever” nationwide, just in time for the NCAA Basketball Tournament starting later this month. Through the final game on April 6, customers can order any pizza with any toppings and any crust for just $9.99 each.
And as value deals go, the “Best Deal Ever” has certainly proved to be pretty darn optimal for Domino’s. CEO Russell Weiner has credited the brand’s remarkable 2025 success in part to the recurring promotion.
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Domino’s saw its same-store sales rise by 3.7% in the final quarter of 2025 and logged overall growth of 3% for the fiscal year. The “Best Deal Ever” offer helped fuel that impressive performance. Additionally, the company opened 179 restaurants nationwide last year while closing only seven. Domino’s ended the year with 7,186 domestic locations.
Meanwhile, Papa Johns, one of Domino’s chief rivals, recently announced it will close 300 locations across North America over the next two years.
In a recent earnings call with investors, Weiner said the “Best Deal Ever” isn’t going away anytime soon, nor will Domino’s relatively new Parmesan Stuffed Crust specialty pizza.
To spur even more excitement, Domino’s also teamed up with some key basketball tastemakers—and others—who are sharing their must-have pizzas combinations throughout the Best Deal Ever promotion. These include college basketball players Cameron and Cayden Boozer, JT Toppin and Olivia Miles. Also on the list are elite U.S. gymnast Jordan Chiles; internet personality Trisha Paytas; influencer Courtney Cook; reality TV star Kelsey Anderson; and content creator Jesse “Jesser” Riedel.
“The games are almost here, and we knew we had to give basketball fans the MVP of all deals to enjoy as they watch the tournament with their friends and family,” said Kate Trumbull, Domino’s executive vice president-chief marketing officer, in a press release. “We created the Best Deal Ever to give customers the pizza they crave the most, when they crave it the most, at a craveable price.”
“Basketball watch parties and pizza go hand in hand, so whether your bracket is thriving, busted or hanging on by a thread, at least your pizza game can be unbeatable with Domino’s Best Deal Ever,” Trumbull added.
