Domino’s Pizza’s Ultimate Social Media Experiment reports, “Domino’s Pizza is trying to take social media to the next level. The chain has purchased extensive advertising display space in New York City’s Times Square and plans on posting unedited comments from customers through its site. The technology is fairly simple, but the experiment is going to truly test how long Domino’s will actually pay oodles of dollars to broadcast its customers complaining about the chain on a 4,630-square-foot billboard.”

“It’s been said that there is no such thing as bad publicity as long as the brand is spelled correctly. Domino’s may be about to undermine that adage. The problem is, Domino’s is pledging full openness—which is hard to do. ‘Our customers deserve, and have come to expect, honesty from us. And when it comes to the idea of posting direct feedback in Times Square, it really doesn’t get more honest and open than this,’ said Domino’s CEO Patrick Doyle. ‘Our hope is that most of the feedback is positive, but our top priority is that people are seeing what is real.’”

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