PHILADELPHIA, PA, Aug 11, 2011 — Domino’s Pizza, the recognized world leader in pizza delivery headquartered in Ann Arbor, MI, announced that its employees have collectively walked more than one billion steps in six months. As part of its ‘A Healthier YOU’ corporate wellness initiative, Domino’s implemented Destination: You, an activity program powered by GlobalFit that uses activity trackers to calculate daily steps taken and distances walked. The one billion-plus steps logged by Domino’s Pizza employees equates to 500,000 miles, which is roughly equivalent to traveling from Earth to the moon and back again.
“We are extremely excited about reaching this monumental health milestone as part of our ‘A Healthier YOU’ initiative,” said Domino’s Pizza CEO Patrick Doyle. “At Domino’s Pizza, we have always been focused on supporting and promoting healthy, active lifestyles among our team members and their families. We offered Destination: You as a way to demonstrate how easy and realistic it can be to add physical activity into your daily routine and experience tremendous health benefits.”
Designed by GlobalFit, a leading provider of healthy living programs, Destination: You combines step-based activity tracking with education, motivation and incentives to help employees build healthier lifestyles. The information logged on each activity tracker is uploaded to a personal website that allows each employee to track and manage their physical activity and goals in real time. The program also allows participants to compete and motivate one another through online challenges and contests.
“We are proud of our partner Domino’s Pizza and the tremendous success it has had thus far with Destination: You,” said Frank Napolitano, CEO and President of GlobalFit. “Domino’s Pizza is a strong example of how businesses — no matter how large or small — can successfully implement a corporate wellness program that educates employees about healthy living, creates a positive corporate environment, motivates individuals to become active, and most importantly, gets results.”
For more information about GlobalFit, visit www.globalfit.com/sponsors . For additional information about Domino’s Pizza, visit www.dominosbiz.com .
ABOUT GLOBALFIT With 70 million eligible employees/insured persons in North America, GlobalFit is a leading provider of healthy living programs. Since 1992, GlobalFit has been known for its network of gyms, but today its signature offering is Destination: You, a corporate program helping employees build healthier lifestyles. GlobalFit also provides convenient, affordable options in its Virtual Nutrition Coach and “Healthy Changes,” which is a menu of one-on-one health programs.
ABOUT DOMINO’S PIZZA(R) Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” As of the second quarter of 2011, through its primarily locally-owned and operated franchised system, Domino’s operated a network of 9,436 franchised and Company-owned stores in the United States and over 70 international markets. During the second quarter of 2011, Domino’s had global retail sales of over $1.6 billion, comprised of nearly $793 million domestically and over $810 million internationally. Domino’s Pizza had global retail sales of over $6.2 billion in 2010, comprised of over $3.3 billion domestically and over $2.9 billion internationally.
In May 2011, Pizza Today named Domino’s its “Chain of the Year” for the second straight year — making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino’s was ranked #1 in Forbes Magazine’s “Top 20 Franchises for the Money” list. Helped by the launch of its Domino’s Smart Slice school lunch pizza in late 2010, Domino’s is collaborating with the Alliance for a Healthier Generation to serve healthier school foods and beverages in the United States. In late 2009, Domino’s debuted its “Inspired New Pizza” — a permanent change to its hand-tossed product, reinvented from the crust up.
