In a bid to entice new customers and retain regulars, Australian owned and operated Domino’s Pizza Australia New Zealand Ltd has begun rolling out a new image for its 392-plus stores across Australia.
Part of the company’s Vision 2020 strategy, Domino’s Pizza stores across the country will receive a fresh, colourful, and eye-catching makeover. The stores will incorporate an open-plan layout with additional customer seating, along with repositioned animated menus, plasma screens, inbuilt counter fridges and streamlined pizza making and cooking areas to improve efficiency.
The new look will be rolled out across all new and refurbished stores over the next seven years.
Domino’s Pizza Enterprises CEO Don Meij said the new image for the company was needed to keep Domino’s Pizza stores in the forefront of consumers’ minds.
“We already refurbish our existing stores at least every seven years to ensure they appeal to customers. However, with the current store format now more than a decade old, we decided it was time to upgrade the look of our stores. Apart from giving stores a more colourful, dynamic and eye-catching look, the new design better caters to customers coming in and picking up their pizzas,” he said.
“By streamlining the pizza making and cooking processes behind the counter, and bolstering our customer counters, we’ve found that the new-look stores make it more appealing for people to come in and order from us.”
The new look stores have already been rolled at West End and Bracken Ridge in Brisbane and Currimundi on the Sunshine Coast. Additional new-look stores are planned to open in Warwick (WA) and St Kilda (VIC) before the end of the year. The new image comes as the company has forecast it will add 40 new stores to the network during 2006-07.
Domino’s Pizza Australia New Zealand Ltd is Australia’s only publicly-listed pizza company and is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium and the Netherlands. Domino’s Pizza Australia New Zealand Ltd and its franchisees have 452 stores across Australia and New Zealand, employing more than 11,000 casual and full-time staff and making more than 40 million pizzas each year.