“Pizza delivery chain Domino’s (DPZ) said Tuesday that its second-quarter net income rose 11% as lower costs offset a decline in revenue,” according to USA Today.

“Domino’s has been pushing to improve the reputation of its pizza for about two years with the help of Miami ad agency Crispin Porter + Bogusky.

A recent ad campaign promoted the fact that it won’t allow substitutions on its artisan pizzas such as Chicken & Bacon Carbonara pizza. It has also been expanding overseas and opened about 111 international locations during the quarter.

Net income rose to $28.1 million, or 47 cents per share, for the three months ended June 17 from $25.2 million, or 40 cents per share last year. The latest results matched analyst expectations.”