Domino's Pizza profit up as customer traffic soars

In recent years, despite heavy competition in the pizza industry, Domino's has continued to surge. This may be due to the increased emphasis on a simplified menu and customer-friendly on-line execution.

The Detroit Free Press reports instead of adding products like McDonald's, which has faltered as its menu became bloated, Domino's–the nation's No. 2 pizza maker–has reduced its reliance on temporary products. A spokesman sayssales at U.S. stores opened at least a year rose 14% in the first quarter, compared to a year earlier.The strong performance comes amid a saturated market for fast-food and pizza makers, suggesting that Domino's is swiping market share away from entrenched players.

Read more about Domino's booming business.