Domino’s Pizza implements new pricing strategy

According to a news report from www.fool.com, “Domino’s Pizza Inc. is looking to entice more value-focused customers to order its pies through a new pricing strategy, said the pizza delivery chain’s chief executive at an investor conference Monday.”

“In a webcast of the 7th Annual Cowen & Co. Consumer Conference, David Brandon said in recent years the company lost a number of its “single pizza customers”–those who place an order for just one pie and are looking for a cheaper dinner alternative–by increasing its prices,” said the story.

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