According to a news report from exchange4media.com, Domino’s Pizza has unveiled a new TVC for its new range of Chinese Pizza. The creative agency behind the TVC is Contract Advertising. The TVC was shot in Mumbai by Equinox films and directed by Milind Dhaimade. Contract Advertising’s Associate Creative Director Rashmi Yadav and Creative Supervisor Kapil Batra have developed the script.”

“The new Chinese Pizza, which was officially launched across outlets in Delhi on August 27, has four variants — Chilly Paneer, Veg. Manchurian, Chicken Manchurian and Chilly Chicken,” said the story. “According to Dev Amritesh, VP-Marketing, Domino’s Pizza, said, “The brief we gave to the agency was to build a strong tempt appeal around the Chinese Pizza, and to drive the trial for it. It’s a new and interesting pizza option. We wanted to carry forward the Domino’s brand personality of fun, light heartedness and humour.” Bhaskar Ghosh, Associate VP, Contract Advertising, said that the brief that they got was that this is a new innovative pizza with Chinese toppings.”

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