TV personality. Entrepreneur. Record executive. Judge of all things talent. Now a new title has been added to Simon Cowell’s repertoire: quality captain for Domino’s Pizza.
That’s according to Domino’s latest TV ad, featuring Cowell and showcasing the brand’s emphasis on ensuring that every pizza is perfect before it goes in the oven.
With the campaign, Domino’s is “taking operational excellence to the next level,” said Kate Trumbull, the brand’s senior vice president-chief brand officer, in a press release.
“Onstage isn’t the only place Simon Cowell demands excellence,” Trumbull said. “He has an eye for detail and demands perfection when it comes to making mouthwatering pizzas too.”
According to the press release, Cowell “joins a team of other quality captains—Domino’s team members in stores across the U.S.—who are holding customers’ pizzas to an even higher standard, checking every inch to make sure they’re made exactly to order.”
“Domino’s demands greatness,” Cowell said in the release. “They know exactly what it means to deliver the perfect pizza. Domino’s is a definite yes from me.”
“We’re not just saying we care about quality—we’re showcasing it through our products and the operational enhancements we’ve made over the years,” said Frank Garrido, Domino’s executive vice president-chief restaurant officer. “Domino’s franchisees and their store team members are trained and focused on ensuring customers’ orders meet their expectations. Every order counts, and providing the most delicious, quality food is always top of mind. That includes checking pizza toppings before they go in the oven, to confirming each order has all of its items, down to each dipping cup.”
