Domino's In-Car Ordering App Poses Another Challenge to Independent Pizzeria Owners

Ordering Domino’s will soon be as easy as turning the key in your car’s ignition, thanks to the pizza chain’s partnership with a vehicle software company.

According to a press release, Domino’s has teamed up with Xevo Inc. to develop a new AnyWare app that lets drivers order pies on the go through the car’s infotainment system. According to a company press release, the app will be “automatically loaded on millions of cars … starting in late 2019.” Media reports indicate GM and Chrysler models will feature the systems.

The move reflects industry leader Domino’s emphasis on providing online-ordering convenience for its customers. It’s also another way for the biggest pizza company in the country to create top-of-mind awareness with consumers, presenting a challenge to independent pizzeria owners who lack a nationalchain's tech savvy.

“At Domino’s, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” Chris Roeser, Domino’s director of digital experience, said in the press release. “This new AnyWare platform will make ordering pizza easy, whether you’re in the car waiting for the kids to finish soccer practice or on your way home from work.”

The app is described as “an automotive commerce platform for connected cars.” It uses a touchscreen that lets the driver quickly choose the default Easy Order or repeat her previous order – or, with a few additional taps, order any pizza of her choice– then follow its progress with Domino’s Tracker. The app will also help the driverfind the nearest Domino’s store in an unfamiliar area.