Domino’s Extends A Sweet, Free Online Offer this Valentine’s Day

ANN ARBOR, Mich., February 10, 2010 -Domino’s Pizza (NYSE: DPZ), the
recognized world leader in pizza delivery, is spreading the love on
Valentine’s Day with a one-day offer celebrating the recent success of
Domino’s Online Ordering and mobile systems, which have reached a
landmark milestone, bringing in $1 billion in online sales.

Domino’s Online Ordering was also a big player in last Sunday’s football
game, taking in more than 160,000 orders on Domino’s biggest day of the
year. Just before kickoff customers were logging on at a rate of more
than 1,000 orders per minute.

To celebrate the billion-dollar achievement, Domino’s will be rewarding
customers who order online February 14 by offering a FREE order of
Chocolate Lava Crunch Cakes to anyone who enters the promotional code
“HUG” at checkout.

“We are thrilled with how our innovative online ordering system has been
doing since day one, and we owe that success to our customers,” said
Russell Weiner, Chief Marketing Officer. “It’s clear after $1 billion in
sales online that consumers are taking full advantage of the convenience
and efficiency of our online ordering process, and we want to thank them
for that.”

To receive one FREE 2-piece order of Chocolate Lava Crunch Cakes with an
online purchase at customers must enter coupon code “HUG”
into the coupon code field. This offer is valid with an online purchase,
for delivery, at participating stores while supplies last.

Customers taking advantage of the offer will also be able to experience
a new feature of the Domino’s online Pizza Tracker, which now offers
much more than just the ability to follow the status of their pizza
order.  Through a recent partnership with Games That Give, customers can
play online games such as Brick Breaking, Mini Golf and many more —
with charitable proceeds from Domino’s going to the United Way.

“Valentine’s Day should be a day full of warm and fuzzy feelings,” said
Weiner. “We see it as a great time to say thanks to our many fans of
Domino’s Online Ordering.”

About Domino’s PizzaR

Founded in 1960, Domino’s Pizza is the recognized world leader in pizza
delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” Through
its primarily locally-owned and operated franchised system, Domino’s
operates a network of 8,886 franchised and Company-owned stores in the
United States and 60 international markets. The Domino’s PizzaR brand,
named a Megabrand by Advertising Age magazine, had global retail sales
of over $5.5 billion in 2008, comprised of nearly $3.1 billion
domestically and over $2.4 billion internationally. During the third
quarter of 2009, the Domino’s PizzaR brand had global retail sales of
over $1.2 billion, comprised of over $672 million domestically and over
$570 million internationally. Domino’s Pizza was named “Chain of the
Year” by Pizza Today magazine, the leading publication of the pizza
industry. In 2009, Domino’s ranked number one in customer satisfaction
in a survey of consumers of the U.S. largest limited service
restaurants, according to the annual American Customer Satisfaction
Index (ACSI).  Domino’s has expanded its menu significantly since 2008
to include Oven Baked Sandwiches and BreadBowl Pasta, and kicked off
2010 with the debut of their ‘Inspired New Pizza’ – a permanent change
to their core hand-tossed product, reinvented from the crust up with new
sauce, cheese and garlic seasoned crust.