According to Nation’s Restaurant News, “Domino’s Pizza has no plans to enter middle age quietly. To celebrate its 50th anniversary next year, the chain is introducing a new pizza that has been reformulated from the crust up.”
“Chief executive David Brandon calls the revamped pizza recipe ‘the most aggressive promotion in the history of our company’ and ‘the biggest product introduction we’ve done since … well, pizza.’ The new pizza now has a garlic-seasoned crust, a bolder and sweeter tomato sauce, and a new blend of shredded cheese. The chain of 8,886 restaurants worldwide has begun rolling out the new pizza and expects to have it in all U.S. stores by Dec. 27. Domino’s said it would promote the new pizza with national advertising starting Dec. 28, a satisfaction guarantee and a deal for two medium two-topping pizzas for $5.99 each.”
