Domino’s has unveiled its first-ever Slice Sauce, a “creamy craveable dip made to level up every bite of pizza,” and is positioning it as part of an “elevated” experience for customers.
So elevated, in fact, that the brand is offering customers a chance to purchase a curated selection of black and gold Shinola timepieces and leather goods in celebration of the launch. Black and gold happens to be the color theme for boxes containing Domino’s premium pizzas, the Handmade Pan and the Parmesan Stuffed Crust.
The Slice Sauce is designed for the whole pizza, not just the crust. It’s described as “creamy and zesty with a hint of Parmesan.” Customers can dip or dunk their slices in the sauce or drizzle the sauce over the whole pie.
Domino’s will give away a free Slice Sauce with every Handmade Pan or Parmesan Stuffed Crust Pizza purchased online now through June 14. Customers who order one of those pizzas will also unlock access to a black and gold Domino’s Tracker “for an even more premium experience,” the company said.
Through May 7 those same customers will also receive password-only access to shop select Shinola styles at a “preferred rate” when the collection goes live on May 8 at shinola.com/dominos. The assortment features a range of Shinola favorites customized with subtle Domino’s design details, presented in custom black and gold packaging. Items include:
- 39mm Mechanic Watch ($1,350)
- 40mm Canfield Sport Chronograph Watch ($1,165)
- 45mm Canfield Sport Chronograph Watch ($975)
- 41mm Runwell Watch – Black Mother of Pearl ($600)
- 36mm Runwell Watch – Mother of Pearl ($600)
- 36mm Runwell Watch ($565)
- Zip Travel Kit ($225)
- Laptop Tech Case ($225)
- Trifold Wallet ($170)
- Five-Pocket Card Holder ($115)
Kate Trumbull, Domino’s executive vice president—chief marketing officer, said the Slice Sauce promotion is all about “attainable luxury.”
“Why are we unveiling a line of Domino’s-branded pieces to celebrate the kickoff of our new, craveable Slice Sauce?” she said. “It’s simple: We wanted to provide customers with everyday luxuries, within reach. Whether it’s upgrading your pizza with a free Slice Sauce or enjoying one of Shinola’s handcrafted, timeless pieces at an exclusive rate, both provide customers with next-level, elevated experiences.”
