Domino’s is keeping the pedal to the metal with its heavy discounting strategy as summer nears, bringing back its 50%-off promotion for the week of June 1 through 7.

The deal covers all menu-priced items, including specialty pizzas, and can be ordered through the chain’s website, via its mobile app, over the phone or in person.

Domino’s has also vowed to give away $1 million worth of “Emergency Pizzas” if any player on the U.S. soccer team receives a red card during the upcoming FIFA World Cup tournament. To qualify for that offer, customers must be members of the Domino’s Rewards loyalty program.

Meanwhile, Domino’s has tied its latest 50%-off promotion in with the start of National Dairy Month in June and National Cheese Day on June 4.

Domino’s success “wouldn’t be possible without farmers across the country who work hard every day to produce the high-quality ingredients our customers love,” said Frank Garrido, Domino’s executive vice president–chief restaurant officer.

In 2025, Domino’s introduced its first-ever Parmesan Stuffed Crust. In the six months following its launch, Domino’s baked more than 24,900 miles of mozzarella into its Parmesan Stuffed Crust Pizzas—enough to circle the Earth, the company said in a press release.

Domino’s also noted that quick-service pizza chains, drive-thrus and some fast-casual pizza spots account for about 24% of total foodservice cheese use in the U.S. Additionally, according to the U.S. Dairy Export Council, about 30% of all milk in the U.S. in 2025 was used to make cheese.

Marketing