Domino’s Cleans Streets With Green Graffiti

According to PRnewswire.com “Domino’s Pizza(R) is launching an environmentally-friendly and potentially controversial marketing campaign with a unique twist to promote its Domino’s American Legends specialty pizzas. In an overnight secret mission, 220 Domino’s Pizza logos have been strategically “blasted” onto sidewalks in three legendary American cities (Los Angeles, Philadelphia and New York City) with the help of a high-pressure water sprayer.”

“Starting today, the first 250 people to email pr@dominos.com and submit a photo of them with a GreenGraffiti sidewalk Domino’s logo will receive a $15 Domino’s gift card, good for a Domino’s American Legends pizza.”

“‘This is different because GreenGraffiti cleans part of the sidewalk and leaves ads behind,’ said
Tim McIntyre
, spokesperson for Domino’s Pizza. ‘At first glance, it appears that something’s been painted onto the sidewalks. In reality, we’re just removing dirt and leaving ads behind. Domino’s is one of the first companies to use GreenGraffiti in the U.S. and has added the unique twist of an old-fashioned scavenger hunt for our consumers to have a little fun.'”

“‘We are thrilled to be working with Domino’s on this campaign,’ said
Mike Jansen
, spokesperson for GreenGraffiti. ‘To see a company like Domino’s utilize a green marketing tool like ours is incredible, and I give them credit for being trailblazers in their industry.'”

“Individuals with qualifying photos can submit their photos and mailing addresses to pr@dominos.com for a chance to win. Domino’s will post contest winners’ photos on www.flickr.com. No purchase required to enter or win. Submitting a photo to pr@dominos.com gives Domino’s the rights and permission to use photos for internal/external purposes. Contest is open to legal U.S. residents age 13 or older. Void where prohibited. The contest begins on July 9, 2009 at 12:01 p.m. Eastern Time and will end on the earlier of July 17, 2009 at 11:59 p.m. Eastern Time or the time when 250 winners are confirmed. Each winner will receive their $15 Domino’s Pizza gift card in the mail.”