Domino's Challenges Drive-Thrus With New Ordering Options

As more pizza restaurants strive to compete with fast-food joints by adding drive-thru windows, Domino’s has responded with ordering options that ensure the customer can avoid long lines and easily place a digital order from their car.

Domino’s now offers two ordering options via its iOS app on Apple CarPlay: “Tap to Order” or “Call to Order.”

“Tap to Order” lets customers submit their saved “Easy Order” or one of their most recent orders, while “Call to Order” allows them to place the order of their choice, hands-free, by talking to a customer service representative.

“We know how frustrating it can be to wait in a drive-thru line just to place an order,” said Christopher Thomas-Moore, Domino’s senior vice president-chief digital officer. “Domino’s app on CarPlay is a great alternative to that, as customers still have the convenience of staying in their car and can place an order from wherever they are, without waiting in a long drive-thru. It’s yet another way we’re bringing more ease and ordering options to customers across the U.S.”

How easy is it? Domino’s customers simply need to:

Download Domino’s iPhone app
Log into their Pizza Profile
Have a saved Easy Order or recently placed order (to use “Tap to Order”)
Select Domino’s app on Apple CarPlay and place an order

Domino’s said it’s the first pizza company and one of the first quick-service restaurant brands in the U.S. to offer easy on-the-go ordering via CarPlay. In addition to placing an order via Domino’s on CarPlay, customers can also track the status of their order via Domino’s Tracker.

Domino’s app on CarPlay is the brand’s newest AnyWare ordering platform, a suite of technology that allows customers to order from wherever they are, using whatever device they prefer. Other AnyWare ordering platforms include ordering via Apple Watch or with an emoji via text.

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