According to Nation’s Restaurant News, “Domino’s Pizza has introduced a reduced fat “Smart Slice” pizza for delivery to schools, the chain said Monday.”
“The pizza, which is made with white whole wheat and has fewer calories, fat and sodium than Domino’s regular pizza, is in place in 120 school districts, a number the chain hopes to double within a year. The Smart Slice is not available outside of schools, a spokesman said. Patrick Doyle, chief executive of the 9,169-unit chain based in Ann Arbor, Mich., said the pizza was developed to meet more stringent nutritional guidelines for school lunches recently proposed by the U.S. Department of Agriculture.
“’This is a new approach to delivering pizza to schools, and we are extremely excited about the potential of Domino’s Smart Slice,’ Doyle said in a statement. ‘We are pleased with the launch, and the feedback from school districts has been very positive, which makes us believe the upside is tremendous. … These freshly baked pizzas can help schools meet or exceed nutritional requirements and goals, while appealing to kids with great taste.’ Domino’s cited research from The NPD Group that stated about 93 percent of schools serve frozen pizza for lunch and that only about one in four children like the taste of that pizza. School districts serving Smart Slice said the chain’s brand power and ability to bake pizzas fresh and deliver them helped schools break through to their students at lunchtime.”