If consumers wanted a pizza at the beach or for tailgating at the stadium, they used to have to pick it up before they went. Not anymore.

Domino's just introduced a way to have pizza delivered to Hotspots near any location–no address required.

More than 150,000 of these "Hotspots" have already been activated, according to an article on QSRmagazine.com

“Hotspots” are available to guests who order online and through mobile apps, according to the story. Once a customer’s location has been identified, Domino’s “Hotspots” will appear on a map for customers to choose from. 

Time will tell what effect this has on consumer behavior and delivery preferences.

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