Westlake Village, Calif., April 2011— Foodservice operators can now sign up
online for the DOLE Straight From The Source newsletter to receive it in their
email inbox. Each issue of DOLE Straight From The Source is packed with useful
features on foodservice trends and menu planning (plus an innovative, fruit-
forward recipe), as well as live links to informative updates on DOLE Foodservice
Products and promotions.

Conscious of its global leadership role in the food industry, Dole moves as
quickly as technology allows to stay in touch with customers in sustainable, eco-
friendly ways that preserve valuable resources. Reformatting the DOLE Straight
From The Source from hard copy to digital delivery is one the initiatives that
accomplish this objective.

To sign up for the DOLE Straight From the Source newsletter, browse the
extensive recipe database, download promotion/rebate offers, view product
tutorial videos and more, visit www.dolefoodservice.com. To contact a Dole
representative, call 800-723-9868.

About Dole Food Company, Inc.
Dole, with 2010 net revenues of $6.9 billion, is the world’s largest producer
and marketer of high-quality fresh fruit and fresh vegetables, and is the leading
producer of organic bananas. Dole markets a growing line of packaged and
frozen fruit and is a produce industry leader in nutrition education and research.