""Westlake Village CA—Nothing is more attractive than free DOLE® merchandising materials, except free customized DOLE merchandising materials. At www.doleprintondemand.com, operators can create up to $50 worth of posters, table tents, menu cards and sell sheets promoting smoothies, pizzas and DOLE Fruit Bowls®, choosing from a wide selection of styles and designs that accommodate business logos, slogans, text and pricing. Cost-saving benefits include: design at your desk convenience; promoting your business identity; easy online access and direct delivery.

When planning a promotion, visit www.dolefoodservice.com to review the wide range of quality fruit products available from DOLE Foodservice. In addition to product information, the Dole foodservice website offers product tutorial videos, menu and segment research and trend analysis, a chart to compare cost and yield of fresh vs. frozen fruits, and an expanded fruit-forward recipe database.

For more information, contact Dole customer service at 800-723-9868, or visit www.dolefoodservice.com and www.doleprintondemand.com. About Dole Food Company, Inc.

Dole, with 2009 net revenues of $6.8 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading
producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

DOLE and Fruit Bowls are registered trademarks of Dole Food Company, Inc.

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