DiGiorno Pizza Encourages Fans to

Northbrook, Illinois., Jan. 20, 2012 /PRNewswire via COMTEX/ — It’s championship season and DiGiorn""o pizza is giving everyone a chance to win big this time of year with fun games and weekly prizes, offering fans another reason to celebrate. Fans can kick off their own championship run in the DiGiorno Countdown to Greatness virtual “flick-to-win” football game at Facebook.com/DiGiorno. Each day leading up to the Big Game, players can flick to enter the sweepstakes for a chance to win great prizes, such as a year’s worth of pizza, a flat-screen TV, and more. As the weeks draw closer to the Big Game, the prizes get bigger, with one lucky fan taking home the ultimate in-home, game-watching experience – a 65″ LED TV, DIGIORNO pizza for a Year, a surround sound package, $5,000 cash and a stainless steel refrigerator/freezer.

“If you love football, this is a great time of year! With our Countdown to Greatness promotion, we hope to make this championship season the greatest ever,” said Tom Moe, director of marketing for DiGiorno pizza. “DiGiorno is the perfect pick for your big game party. Nothing teams up better with a big game celebration than the fresh-baked taste of DiGiorno pizza.”

In addition, DiGiorno is introducing the “Not Delivery Guys” – a pair of true game-time gurus – who are making it their personal mission to share with pizza lovers the benefits of going with a fresh-baked pizza at home over the hassles that come with delivery and carry-out. Fans can find videos, flick-football game highlights and interact with the Not Delivery Guys on Facebook.com/DiGiorno and on Twitter via @DiGiornoPizza.

To culminate the Countdown to Greatness promotion, DiGiorno has teamed up with actor/comedian Jay Mohr, who will be in Indianapolis with the Not Delivery Guys, to raise funds for Feeding America, the nation’s largest organization dedicated to fighting domestic hunger through a network of food banks. Mohr will challenge media, players and fans to a live game of flick football on Tuesday, Jan. 31st and Wednesday, Feb. 1st, looking for 46 players to take the flick challenge. In honor of 46 years of Big Game fun, DiGiorno Pizza will donate $46,000 to Feeding America – a $1,000 donation per flick – enough to provide more than 360,000 meals to families across America. Once DiGiorno reaches its goal of 46 flicks, Mohr will take the donation to new heights by personally contributing the additional funds needed to help Feeding America provide Half a Million Meals through its organization. Consumers can check Facebook.com/DiGiorno for updates on the flick challenge.