Did the Loch Ness Monster get hungry and order a pizza? Or did Domino’s delivery team get their addresses seriously mixed up?
Turns out the world’s No. 1 pizza chain just “wanted to make a splash with another quirky delivery” when it recently dispatched a pizza-laden, custom-designed submarine to campers on the shores of Scotland’s Loch Ness, according to a spokesperson for Domino’s UK.
For an August 13 video posted on YouTube, the brand launched what it calls the first-ever submarine pizza delivery as part of a summer-long PR campaign. The customized craft is seen plowing through the famously murky waters of the Scottish loch where some believe a supposedly extinct dinosaur still lurks.
The details are as fuzzy as photos of Nessie itself. Apparently the delivery went to a pair of vacationers camped out on the lake’s edge, although the event appears to have been staged. But the 300-horsepower watercraft is a spectacular piece of technology—it can reportedly zoom along at a speed up to 45 miles per hour, dipping, swerving and soaring above the waves like a frolicsome dolphin, even cutting donuts in the water.
In the video, the campers watch the blue-and-red submarine in astonishment as it approaches the dock and the “driver” hands off a box of pizza.
The legendary monster was apparently not spotted during the delivery, suggesting that it’s perfectly content with a diet of salmon, trout and…we don’t know…maybe the occasional hapless and unsuspecting duck?
Domino’s submarine delivery was part of a recent PR blitz that has also seen a robot dog padding along a south coast beach as well as a delivery bicycle that’s pothole-proof and outfitted with an oven that keeps the pizzas warm en route to the customer.
“We’re always looking for new and unexpected ways to deliver to our customers, and this summer we wanted to make a splash with another quirky delivery,” Izzy Gardener of Domino’s UK said in a statement to the press. “Loch Ness is known for its legends, so it felt like the perfect place to test the waters of a world-first submarine delivery.”
Domino’s UK is also reportedly prepping for the release of a limited-edition Garlic & Herb Egg pizza this Easter, along with a perfume called Pepperoni Passion ahead of Valentine’s Day 2026.
“While we won’t be training all drivers to become pilots of this unique mode of transport anytime soon,” Gardener added, “it shows our ongoing commitment to innovation and how far we’ll go to deliver to our customers.”
It also makes you wonder just how much spare cash Domino’s has to burn. What’s next? An order of wings and loaded tots for the Abominable Snowman?
