“Super Bowl Sunday not only delivered a victory for Eli Manning and the New York Giants. It also delivered a victory to food – tasty, delicious, and anything but healthy food, much of which was ordered by a mobile phone and delivered in time for the big game.”
As MMW reported earlier Monday, mobile devices and corresponding social media platforms were very popular during the game, with Twitter generating more than 12,000 tweets per second during the final three minutes of the Super Bowl. But mCommerce was also a huge success, estimates independent business analyst Mike Randazzo.On Monday, Randazzo told Mobile Marketing Watch that the national pizza chains could report some interesting number in the days ahead.
‘“I would venture to guess that pizza chains saw a record number of orders placed online and via mobile devices, possibily to a mind-blowing, record-shattering degree. People were plugged into their mobile devices like never before on a day that, historically, tends to be very strong for pizza sales,’ Randazzo concludes.”
‘“This was the first year that the Super Bowl was live streamed, and there was a significant spike in searches related to Super Bowl live streaming on game day,’ the Google Blog reads today. ‘Searches peaked at kickoff, and were made predominantly on desktop, followed by mobile phones and then tablets.”’