(Press Release) Detroit, Michigan May 31, 2012–Detroit Style Pizza Co. introduces another batch of fresh innovation with its new gluten-free pizza, created so those with celiac disease and gluten sensitivity can finally enjoy real pizza flavor and texture. World Champion Pizza Maker Shawn Randazzo was inspired to craft the recipe after his wife, Keri, was diagnosed with celiac disease in January 2012. The pizzas are available at Randazzo’s two Detroit Style Pizza Co. locations and nationwide via mail order.
Randazzo was inspired to craft his own gluten-free pizza recipe after his wife, Keri, was diagnosed with celiac disease in January 2012. The couple tried gluten-free pizzas at dozens of Detroit-area locations, only to find that most versions left much to be desired. Randazzo went to work on his own recipe, and after countless trials he was able to bake a gluten-free pizza that features dough that’s soft on the inside, crispy on the outside and as tasty as Detroit Style Pizza Co.’s other award-winning pizzas.
“Most of the gluten-free pizzas we tried were made with the frozen pizza crust shells sold in bulk by vendors. They have super-thin crusts that are dry and bland, like eating crackers. They make your teeth squeak. Worst of all, they’re practically flavorless,” said Randazzo. “I wanted to create a gluten-free pizza recipe that we loved and would be proud to share with others.”
The key to a great-tasting gluten-free pizza is the dough, since most toppings are already gluten-free. Detroit Style Pizza Co. offers two styles of gluten-free pizzas: small Detroit Style Square (four pieces) and small Pan Style Round (six pieces). The pizzas are available at Detroit Style Pizza Co.’s Clinton Township and St. Clair Shores locations for $6.99 plus toppings. Specialty pizzas can be made gluten-free by adding $2 to their regular prices. Any Detroit Style Pizza Co. mail order pizza package can be made gluten-free for an additional $6 and shipped to anywhere in the continental U.S. Gluten-free cheese breadsticks are also available for $5.99.
People with celiac disease, gluten allergy and gluten sensitivity make a lifelong commitment to restrict dietary intake of gluten, a protein present in wheat, barley and rye. It has been estimated that one in every 133 people have celiac disease, and that more than 20 million people in the United States – or seven percent of the entire population – suffer from gluten sensitivity. Many are forced to forgo favorite foods or settle for bland gluten-free alternatives. The Detroit Style Pizza Co. kitchen is specially designed for gluten-free prep: gluten-free menu items never come in contact with surfaces or utensils used to prepare foods that contain gluten.
“A gluten-free diet calls for no breads or wheat. It’s a total life change for many people, and it’s extremely difficult to find gluten-free bread products that taste great,” said Randazzo. “For people who love pizza but can’t eat gluten, being able to enjoy a gluten-free pizza that’s packed with flavor is a treasure.”
For more information about Detroit Style Pizza Co.’s new gluten-free pizza, call 586-489-4211 or go to http://detroitstylepizza.co/menu/gluten-free-menu.
Detroit Style Pizza Co. serves the award-winning Authentic Detroit Style Pizza in its two Metro Detroit locations and increases awareness of Detroit style pizza through expansion, education, and sharing its history while providing memories and opportunities for others. Owned and operated by Shawn Randazzo and his mother, Linda Michaels, Detroit Style Pizza Co. is located at St. Clair Shores (586-445-2810) and Clinton Township (586-286-9030); and delivers Detroit style pizzas coast-to-coast via mail order. Focused on quality, community and people, Detroit Style Pizza Co. is open from 3 p.m. to 10 p.m. weekdays; 11 a.m. to 11 p.m. Friday and Saturday; and 11 a.m. to 10 p.m. Sunday.
