(Press Release) Detroit, MI, July 25, 2012–Detroit Style Pizza Co. today announced the launch of its new “Spread The Pizza Revolution” Facebook Sweepstakes. Facebook users who visit Detroit Style Pizza Co. on Facebook can enter to win a free large two-topping Detroit Style Pizza. A new winner will be chosen every Sunday for 50 weeks beginning July 29, 2012, and fans can earn bonus entries by sharing the contest with their Facebook friends. Entrants will also be signed up for the Detroit Style Pizza Co. VIP Club, which entitles members to a free birthday pizza as well as exclusive access to special members-only free food, discounts and promotions. The final winner will be drawn July 7, 2013.

The sweepstakes will help spread the word about Detroit Style Pizza Co.’s world champion pizza, which has taken the pizza industry by storm since being crowned World’s Best Pizza at the 2012 International Pizza Challenge in Las Vegas.

“We all love to share our favorite foods with our friends. Facebook allows us to connect with our thousands of loyal Metro Detroit customers in their online community, and gives them the opportunity to share their love of Detroit Style Pizza Co. with their own friends,” said World Champion Pizza Maker Shawn Randazzo, who co-owns Detroit Style Pizza Co. with his mother, Linda Michaels.

Current Detroit Style Pizza Co. Facebook fans and new fans who “Like” Detroit Style Pizza Co. can enter the sweepstakes on Detroit Style Pizza Co.’s Facebook Page. Entrants earn a bonus entry for every friend who also enters the sweepstakes from their shared link. Every Sunday, a winner will be randomly chosen to receive a free Detroit Style Pizza. Entrants will also be signed up for the Detroit Style Pizza Co. VIP Club, which gives all members a free birthday pizza as well as access to special members-only free food, discounts and promotions.

“We’re excited about giving away free pizza to everyone who likes us on Facebook and joins our VIP Club, because it’s one of the best ways for us to spread the word about our award-winning recipe,” said Randazzo. “New York Style Pizza and Chicago Style Pizza get all the publicity, but we’ve proven that Detroit Style Pizza isn’t just as good, it’s better. It’s time for pizza lovers everywhere to Spread the Pizza Revolution and taste for themselves why Detroit Style Pizza Co. is the World’s Best.”

Detroit Style Pizza is crafted in a distinctive style, featuring a crispy-on-the-outside, light-and-airy-on-the-inside pepperoni-lined crust and brick and mozzarella cheeses, which caramelize on the crust when deck-oven baked in well-seasoned blue steel square pans. After baking, signature red sauce is ladled on, lending the pizza nicknames such as “upside down pizza” and “red top pizza.” In addition to its flagship recipe, Detroit Style Pizza Co. also sells Old Forge Style Thin Crust Pizza, Traditional Pan Style Round Pizza, pastas, subs, wings, salads, sides, desserts and more.

For full sweepstakes details and to enter, visit http://www.facebook.com/detroitstylepizza.

Detroit Style Pizza Co. serves the award-winning Authentic Detroit Style Pizza in its two Metro Detroit locations and increases awareness of Detroit style pizza through expansion, education, and sharing its history while providing memories and opportunities for others. Owned and operated by Shawn Randazzo and his mother, Linda Michaels, Detroit Style Pizza Co. is located at St. Clair Shores (586-445-2810) and Clinton Township (586-286-9030); and delivers Detroit style pizzas coast-to-coast via mail order. Focused on quality, community and people, Detroit Style Pizza Co. is open from 3 p.m. to 10 p.m. weekdays; 11 a.m. to 11 p.m. Friday and Saturday; and 11 a.m. to 10 p.m. Sunday.