According to AdFreak.com, “Cultivator Advertising & Design talks tough for Anthony’s Pizza & Pasta with billboards that take swipes at Domino’s and other mega-chains’ advertising without specifically referencing the national brands.”

“‘We never had to change our recipe. Because it never sucked,’ screams the headline above. Who could they be talking about? See two more ads after the jump. One needles Papa John’s. The other? Your guess is as good as mine. Will these cheeky ads sway consumers? More to the point: How credible is Anthony’s claim of serving ‘Real NY Style Pizza’ in Denver?”