CPK’s New Menu Focuses On Wellness

""According to Nation’s Restaurant News, “Hoping to capitalize on the healthful halo that comes with its California roots, California Pizza Kitchen officials said Thursday they are planning a menu overhaul in June that will balance the good-for-you with indulgence.”

“In announcing results for a first quarter hindered by bad winter weather, the Los Angeles-based casual-dining chain said the past few months have been spent on menu optimization. It trimmed 14 low-performing dishes to focus on higher-margin options, a move that has also helped trim back-of-the-house labor costs, the company said. Another seven items will be cut this summer. On June 29, the chain is scheduled to roll out a new menu that will introduce nine new items, as well as a new focus on identifying options for better health and wellness, said CPK’s co-chief executive Rick Rosenfield.”

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