According to Nation’s Restaurant News, “Hoping to capitalize on the healthful halo that comes with its California roots, California Pizza Kitchen officials said Thursday they are planning a menu overhaul in June that will balance the good-for-you with indulgence.”
“In announcing results for a first quarter hindered by bad winter weather, the Los Angeles-based casual-dining chain said the past few months have been spent on menu optimization. It trimmed 14 low-performing dishes to focus on higher-margin options, a move that has also helped trim back-of-the-house labor costs, the company said. Another seven items will be cut this summer. On June 29, the chain is scheduled to roll out a new menu that will introduce nine new items, as well as a new focus on identifying options for better health and wellness, said CPK’s co-chief executive Rick Rosenfield.”
Read more: http://nrn.com/article/new-menu-cpk-focuses-wellness#ixzz1LaI3Nzld
