CPK Touts 10 New Menu Items

According to MediaPost.com, “California Pizza Kitchen is launching a new campaign highlighting 10 new menu items.”

“The out-of-home campaign is the first work to break from West Hollywood, Calif.-based Dailey, which California Pizza Kitchen appointed as its advertising agency earlier this year. Dailey is handling brand strategy and creative for California Pizza Kitchen; digital duties continue to be handled by Red Interactive Agency, based in Santa Monica, CA. The Chicago office of draftfcb, Dailey’s sister agency, handles California Pizza Kitchen’s frozen pizza business. The campaign kicked off this week in key markets, including Los Angeles, Atlanta and St. Louis, and will be supported by a digital effort led by Red. Additional creative elements are expected to roll out in the coming months.”