Cono Italiano and Pizza Hands Bring "Pizza Cono" Craze to North America

RED BANK, NJ, Sep 01, 2010 (MARKETWIRE via COMTEX) — Cono Italiano, Inc. /quotes/comstock/11k!cnoz (CNOZ 0.22, -0.04, -14.00%) the exclusive license holder for the North American Distribution and Manufacturing rights of “pizza cono,” a one-of-a kind, cone-shaped pizza, is pleased to announce the hotly anticipated debut of “pizza cono” to the North American retailers in conjunction with its European partner Pizza Hands, also known as P Group.

Cono Italiano recently commenced initial production and distribution of “pizza cono” to customers throughout the U.S. across universities, catering companies, fairs, festivals, stadiums and cafes. As a result, the “pizza cono” craze has caught on and consumers are clamoring for the delicious, nutritious and convenient cone-shaped product. To meet this demand, Cono Italiano and European partner Pizza Hands have agreed to jointly manufacture and distribute “pizza cono” to retailers throughout the U.S. and North America.

Fast food restaurants represent one of the largest segments of the food industry with over 200,000 restaurants and $120 billion in sales in the U.S. Convenience store sales for 2009 were $633.9 billion.

About Cono Italiano, Inc.:

Cono Italiano, Inc. owns the North American distribution and manufacturing rights for Pizza Cono. This Pizza Cone is designed to be a drip free, spill free cone-shaped pizza made of proprietary dough and filled with freshly selected ingredients. The Company intends that the Pizza Cone will be distributed through the fast food market. The Pizza Cone will be distributed to quick-service restaurants (QSR), takeaways, and leisure locations. These establishments include typical fast food chains, supermarkets, convenience stores, entertainment facilities and sports arenas.

About Pizza Hands Spuntibreak S.r.l. was founded in 2001 in Milan Italy by Marco Messuti. The initial product was a pizza cone (pizza cono), filled with cheese and sauce and can be identified throughout the world under their trade mark “PGroup,” an independent brand of Italian fast food. The product is currently being sold in Germany, Italy, Japan, Egypt, Korea, Lebanon, Tunisia, Libia, Malta, Romania, Slovenia, Syria.

Forward-Looking Statements

This press release contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Actual results may differ materially from forward looking statements due to various factors beyond the control of the Company. For further information regarding risks and uncertainties associated with the Company’s business, please refer to the Company’s filings which are publicly available on the website of the U.S. Securities and Exchange Commission.

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