Competetive pizza market calls for standout products

"Everyone loves pizza. It’s convenient, tasty and usually a good value for the money," according to Convenience Store Decisions.

“It’s easy, agreeable to all and enjoyable,” said Harry Balzer, chief industry analyst for NPD Group. And it’s a terrific way to “feed everybody with fewer items.”

In fact, 97% of U.S. adults eat pizza, according to Packaged Facts, a consumer market research firm. But today’s $40 billion pizza industry is crowded and competitive. Because of the ongoing economic recession, many pizza restaurants have seen sales drop as rivals discount products to entice customers. And this isn’t necessarily good for those customers, who are encountering a large number of almost identical offers, including indistinguishable pizza menus and discount coupons."

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