Community Pizza Shop Finds Success Using Facebook and Online Ordering

ORLANDO, Fla., Feb. 17, 2010 — Golden Knights Pizza
(http://www.goldenknightspizza.com) in Orlando, Florida is a
local success story that can be appreciated anywhere in the
USA today. The key to their fame is their Facebook fans and
friends! After starting with Facebook
(http://www.facebook.com/GoldenKnightsPizza) and then
linking in BigHoller Restaurant Online Ordering
(http://www.BigHoller.com), Golden Knights Pizza was able to
generate over 2,000 fans and 1,500 friends in their first
sixty days.

“It has been a boon for me using BigHoller and
Facebook; a real plus for our store,” says Chas Warner,
owner.

G.R. Homa, Operations Manager at BigHoller, shares Chas’
enthusiasm, “Golden Knights Pizza online sales continue to
grow at a phenomenal rate and we love it every time we see
this happen.”

Experts point out that times have been hard for the
restaurant industry as of late as customers are becoming
more and more rigid on food spending. “Truth be told, a
large number of restaurant closings shouldn’t surprise
anyone. In an industry that fights for single digit margins,
economic change can bring a harsh reality,” states Jaime
Oikle, Owner of Restaurant Report
(http://www.RestaurantReport.com). “Successful restaurants
are getting leaner, watching pennies and dollars more
closely, and thinking smarter about operations,” adds Jaime.

Golden Knights has found a way to efficiently stretch their
operation dollars with large returns. “I do the majority of
our marketing free on Facebook, utilizing events and status
updates,” claims Chas. His marketing strategy involves
between 4 to 6 planned events per month and then directing
friends and visitors to his online ordering. Chas also adds,
“It is a smoother operation. We don’t have to have multiple
phone lines ringing at the same time and we don’t have to
stop what we are doing to answer them. This frees us up to
be productive. I can see a day when we will be doing more
than 40% of orders through BigHoller.”

About Golden Knights

Golden Knights Pizza is an Orlando, Florida-based Pizzeria
specializing in great-tasting Pizza, Hot Wings, Chicken
Tenders and Subs, in-store and on-line. They are located
inside T.D.’s Sports Bar and only 1/2 mile off the UCF
campus. Please visit http://www.goldenknightspizza.com or
http://www.facebook.com/GoldenKnightsPizza.

About Restaurant Report

Restaurant Report has established itself as a valuable
resource for independent restaurateur. With hundreds of
pages of content, the goal of Restaurant Report’s online
site is to provide relevant information that supports the
mission of its independent audience — delivering
outstanding local dining experiences! For more information
please visit http://www.restaurantreport.com.

About BigHoller

BigHoller is an industry leader in online food ordering
solutions utilized by single locations to international
restaurant clients as Pita Pit, Buckhorn Grill, Planet
Pizza, OrderSubway.com and Hooters Casino Hotel Las Vegas
(http://hooterscasinowings2go.com). BigHoller touts
user-friendly customer interfaces, robust back end menu
databases, popular online ordering features and unsurpassed
customer service. For more information, contact G.R. Homa at
(888) Big-Holler (244-4655) or visit
http://www.BigHoller.com.