Clatterhead Social Media launches Amplify at the National Restaurant Association Convention 2009

New Social Media Solution is Ideal for Pizzerias


AUSTIN, TX — May 27, 2009 — Clatterhead Social Media Advertising and Marketing launched their new “Clatterhead Amplify™” application for the restaurant and hospitality industry at the recent National Restaurant Association Convention 2009 in Chicago, IL.  An alternative to traditional print, radio, television, and direct mail advertising, Amplify™ drives awareness and sales through customer-to-customer communications.

“So many clients have commented to us that they were just not seeing a return on their traditional advertising spend,” said Tom Gimbel, founder and managing director at Clatterhead. “At the same time, we’re seeing explosive growth in social networks such as Facebook, MySpace, and Twitter.  Clatterhead Amplify™ makes it easy for your loyal customers to send positive referrals to friends, family and colleagues.  We believe there’s nothing more valuable than a referral from a trusted friend when it comes to driving restaurant sales and traffic.”

Ideal for Pizzerias

The Clatterhead Amplify™ solution facilitates, tracks, and rewards customer-to-customer communications through e-mail and social networks.   The program attracts new customers while simultaneously increasing existing customer loyalty.  “We place rewards at every step of the process” says Gimbel.  “New customers will receive a special offer encouraging them to try your restaurant.  Your loyal customers who “spread the word” also receive a reward in the form of a coupon for dining in or discount code that can be redeemed online or by phone when placing a delivery order.  Pizzerias have a strong online presence and better website traffic than most restaurants.  They also are very coupon-friendly.  Given these two factors, Clatterhead Amplify™ works really well with Pizzerias.”  

“We looked at our recent ROI results from our traditional print campaigns and made the decision to move our advertising focus to social media,” said JD Torian, owner of 12-store Austin, TX based chain Austin’s Pizza. “Clatterhead developed a campaign that fit our goals and our budget.  I couldn’t be more pleased with the results.”

National Restaurant Association Convention 2009

“This was our first year to exhibit at NRA” commented Gimbel.  The response we received was very positive and we met a ton of great people – include the good folks at PMQ Magazine!  We’re looking forward to expanding Amplify™ nationally.  Pizzerias will be one of the main focuses for that growth.”


Founded in 2005, Clatterhead Social Media Advertising and Marketing is a leader in the emerging social media advertising industry. The company offers fully hosted and managed applications that easily integrate into an existing website.  Clatterhead products and services are designed to harness the power of word-of-mouth and deliver effective and measurable results for our clients.



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