CiCi’s Pizza’s Menu Items Will Measure Zero Trans Fat by the End of This Year

CiCi’s is First Large Pizza Chain to Announce the Move to Zero Trans Fat

COPPELL, Texas, July 10 /PRNewswire/ — CiCi’s Pizza announced today
that 100% of their menu items will measure zero trans fat by the end of
2007 in all 615 of their restaurants.

CiCi’s nutritional values are listed on to
provide a resource for consumers to learn about the restaurant’s healthy
menu options. Most of CiCi’s pizza toppings and salad dressings currently
measure zero trans fat. The company is now focusing on adapting the zero
trans fat requirement to its remaining sauces, toppings and desserts.

“This enhancement to our food’s nutritional profile reflects our strong
commitment to providing our guests with healthy choices that do not
compromise the great taste and quality of our food,” said Craig Moore,
president of CiCi’s Pizza.

Founded in 1985, CiCi’s Pizza is a family-oriented restaurant serving
guests fresh pizza, pasta, salad and dessert, all you want for under $5.00.
CiCi’s mission then and now is to exceed each guest’s expectation in food,
service and cleanliness at an affordable price. Since opening its first
restaurant in Plano, Texas, CiCi’s has grown to over 600 restaurants in 28

Industry professionals have taken notice of CiCi’s Pizza continuous
growth and success. Nation’s Restaurant News has ranked CiCi’s number one
for sales and unit growth in the pizza chain category for the past three
years. In its recent 2007 ranking, Entrepreneur magazine designated CiCi’s
as the top brand in the Italian restaurant franchise category., The Wall Street Journal’s guide for entrepreneurs,
ranked CiCi’s as one of the top 25 highest-performing brands in the nation
and Franchise Today placed the company in the top 200 of all franchise
concepts. Other honors include “Best in Value” award among national pizza
chains in Restaurants and Institutions magazine’s 2006 Consumers’ Choice
Report and “Best Customer Service” from Corporate Research International in
2006 and 2005.

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