CiCi’s Pizza Spearheads Water Conservation Initiative in Atlanta Market to Address Drought Conditions

November 13, 2007 (Coppell, Texas) – Responding to a widespread drought effecting the Atlanta market, CiCi’s Pizza recently announced a voluntary water conservation initiative to help better conserve precious water resources. CiCi’s guests who dine at the 21 Atlanta-based restaurants will be asked not to use trays for the buffet. By keeping the trays out of the dishwasher, the restaurants will be able to significantly reduce water usage.

“We, at CiCi’s Pizza, recognize that the Atlanta community is experiencing drought conditions of crisis proportions,” said Kyle Smith, vice president of operations at CiCi’s Pizza. “We want to be proactive in addressing the problem operationally, while impressing upon our guests our commitment to saving Atlanta’s water and asking them to become more conservation conscious.”
To demonstrate a willingness to do more, CiCi’s will implement the change immediately. This voluntary action can reduce water usage while maintaining safe food and protecting the public’s health.

Founded in 1985, CiCi’s Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert. CiCi’s mission then and now is to exceed each guest’s expectation in food, service and cleanliness at an affordable price.  Since opening its first restaurant in Plano, Texas, CiCi’s has grown to over 600 restaurants in 29 states.

Industry professionals have taken notice of CiCi’s Pizza continuous growth and success.  Nation’s Restaurant News has ranked CiCi’s number one for sales and unit growth in the pizza chain category for the past three years.  In its recent 2007 ranking, Entrepreneur magazine designated CiCi’s as the top brand in the Italian restaurant franchise category.  StartupJournal.com, The Wall Street Journal’s guide for entrepreneurs, ranked CiCi’s as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts.  Other honors include “Best in Value” award among national pizza chains in Restaurants and Institutions magazine’s 2006 Consumers’ Choice Report and “Best Customer Service” from Corporate Research International in 2007, 2006 and 2005.