September 2, 2009 —The results of Restaurants & Institutions Consumers’ Choice in Chains study have been announced, naming CiCi’s Pizza as the silver award-winning pizza chain in America.
In the Consumers’ Choice in Chains study, conducted by Restaurants & Institutions magazine, 3,000 consumers were asked to rate nearly 120 chain restaurants on eight customer satisfaction attributes: food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience. Winners have been named in thirteen menu categories based on scores given to each restaurant chain.
“This award holds great significance for us because it means that our guests enjoy their experience, and take time to cast their vote for our brand,” said Craig Moore, President of CiCi’s Pizza. “Earning this award takes persistence and dedication from our entire team, and we wouldn’t be here without everyone’s effort on a daily basis.”
Now in its 29th year, the Restaurants & Institutions Consumers’ Choice in Chains award is recognized as a key measure of success by restaurant chains across the country.
“The R&I’s Consumers’ Choice in Chains award is a people’s choice award that sends a powerful message to the industry and beyond, which restaurants have earned business and guest loyalty, and the attributes that set them apart from others in the segment,” said Dan Hogan, Restaurants & Institutions’ Publisher.
Founded in 1985, CiCi’s Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCis mission then and now is to exceed each guest’s expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCis has grown to almost 650 restaurants in 32 states.
Industry professionals have taken notice of CiCis Pizza’s continuous growth and success. Nation’s Restaurant News has ranked CiCis number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine’s Annual Franchise Top 500 issue, ranked CiCi’s Pizza as number one in the Italian restaurant industry category an honor the company also received in 2007. Men’s Health recently included CiCi’s Pizza in it’s list of America’s Healthiest Restaurants. StartupJournal.com, The Wall Street Journals guide for entrepreneurs, ranked CiCis as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include Best in Value award among national pizza chains in Restaurants and Institutions magazines 2006 Consumers Choice Report and Best Customer Service from Corporate Research International in 2007, 2006 and 2005. For more information visit www.cicispizza.com.