CiCis Pizza Partners with Sony Pictures Home Entertainment on the DVD Releases

Coppell, TX (October 27, 2009) – CiCi’s Pizza, home of the Endless Pizza, Pasta, Salad and Dessert Buffet for five bucks and change, is partnering with Sony Pictures Home Entertainment on the DVD releases of Mr. Men Show – Mr. Tickle Presents:  Tickle Time Around Town, Mr. Men Show – Little Miss Sunshine Presents:  Fun in The Sun, and Playmobil:  The Secret of Pirate Island.  Included in each DVD is a coupon for a free CiCi’s Pizza Child’s Buffet with purchase of an Adult Buffet.   These Mr. Men and Playmobil releases are currently available at retail.

CiCi’s is supporting the release of these Sony Home Entertainment DVD’s through in-store displays at its 650 restaurants nationwide including window clings and ceiling danglers, flyers on To Go pizza boxes at it’s To Go stores and placement on www.cicispizza.com with a click through to the Sony Wonder website.

Families love CiCi’s Pizza’s value-priced endless buffet which appeals to everyone in the family and empowers children to make their own choices,” said Sara Hundley, director of marketing for CiCi’s Pizza.  “We are proud to be partnering with Sony Home Entertainment and The Mr. Men and Playmobil brands as they provide great family viewing opportunities for our guests who are known to be avid consumers of family entertainment.”


About CiCi’s Pizza
Founded in 1985, CiCi’s Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCi’s mission then and now is to exceed each guest’s expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi’s has grown to almost 650 restaurants in 32 states. In 2006, CiCi’s introduced the carry-out only To-Go restaurants with 13 operating in Texas, Georgia, Florida, Oklahoma and California. 

Industry professionals have taken notice of CiCi’s Pizza’s continuous growth and success. USA Today featured CiCi’s Pizza in the “Money” section positioning the brand as the value leader within the restaurant industry. In 2009, Restaurants & Institutions Consumers’ Choice in Chains recognized CiCi’s Pizza as a top pizza chain in America, as well as an honor in “Best in Value.” Nation’s Restaurant News has ranked CiCi’s number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine’s Annual Franchise Top 500 issue, ranked CiCi’s Pizza as number one in the Italian restaurant industry category an honor the company also received in 2007. Men’s Health recently included CiCi’s Pizza in its list of America’s Healthiest Restaurants. StartupJournal.com, The Wall Street Journal’s guide for entrepreneurs, ranked CiCi’s as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. For more information visit www.cicispizza.com.